Monday, February 22, 2016

SoBo

One thing I am very proud of is my tenure at Downtown Plus between 2005-07. DTP, as we called it, was the South Mumbai supplement of The Times of India in Mumbai. What I am even more proud of is that we were part of the team that coined the term SoBo for South Bombay. It started as a space-saving editorial decision and now it has become a brand of sorts, with even a mall at Haji Ali being named SoBo Central. I love SoBo and I am a snob. Here's my arty tribute to 'town'.


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