Musing while using Crabtree&Evelyn hand cream: 13 years ago, in a bid to break away from community-based journalism, I attempted a job interview at a news channel. They wanted people who could write and talk fashion and beauty. I liked brands so I wore my Aldo shoes, Levis jeans, Fossil wooden-band watch, Tommy Hilfiger perfume, Maybelline kajal and Revlon lipstick and carried my Sheaffer pens. The interview was just a talk and then the HR asked me to take a test. It was supposed to be customary but one look at the questions and I panicked. They were about moisturisers, shampoos, lotions, soaps, lipsticks, creams, powders, eyeshadows - brands and purchasing behaviours, taglines, etc. Sitting there in the old factory shed-turned media office in Lower Parel, I realised that makeup is serious business that someone like me who didn't use much wouldn't know. It's one thing to read/watch in magazines and TV. It's another thing to keep track of Carolina Herrera's latest perfume and compare it with her last. I wrote the test but requested to the HR to not consider it since I had changed my mind. Good call!